Kumbh Mela & Destination marketing strategy

Kumbh Mela & Destination marketing strategy

by | Feb 12, 2025 | Marketing

Can the Recent Kumbh Mela Become a Template for Destination Development, Branding, and Marketing to Trigger Economic Activity in an Entire Region? The Kumbh Mela, one of the largest religious gatherings in the world, has evolved beyond its spiritual significance to...

by | Jan 18, 2025 | Marketing

Background Dubai, one of the seven emirates of the United Arab Emirates (UAE), was once a modest trading port and fishing village reliant on pearl diving and regional trade. By the late 20th century, with oil reserves dwindling and a vision to diversify its economy,...