Kumbh Mela & Destination marketing strategy

Kumbh Mela & Destination marketing strategy

Can the Recent Kumbh Mela Become a Template for Destination Development, Branding, and Marketing to Trigger Economic Activity in an Entire Region? The Kumbh Mela, one of the largest religious gatherings in the world, has evolved beyond its spiritual significance to...
Dubai – From Desert to Global Economic Hub

Dubai – From Desert to Global Economic Hub

Background Dubai, one of the seven emirates of the United Arab Emirates (UAE), was once a modest trading port and fishing village reliant on pearl diving and regional trade. By the late 20th century, with oil reserves dwindling and a vision to diversify its economy,...

Branding of Sports residences in Real Estate

Having spent almost a couple of decades in Real Estate marketing in India, I’ve always wondered on the naming exercise that’s undertaken by the developers. DO they address their markets, are they enamoured by the identity, meaning ion their named project, aspirations...

Take services to where the consumer is!

A recent research on Democratic local governance conducted in the South East Asian nations shortlisted the best practices wish list of the people. Primary amongst them were “People participation in decision making” & “Speedy delivery of services by going local”....