Branding of Sports residences in Real Estate

Having spent almost a couple of decades in Real Estate marketing in India, I’ve always wondered on the naming exercise that’s undertaken by the developers. DO they address their markets, are they enamoured by the identity, meaning ion their named project, aspirations...

Take services to where the consumer is!

A recent research on Democratic local governance conducted in the South East Asian nations shortlisted the best practices wish list of the people. Primary amongst them were “People participation in decision making” & “Speedy delivery of services by going local”....